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Legal


Personal Data Policy

For us, it is important that the personal data you as a customer and user entrust to us is handled in a careful, responsible, transparent, and legal way. In this text, we give an overview of what we do with your personal information. We handle your data according to Swedish and European data protection legislation. This policy applies to all Smartline AB’s websites.

Smartline AB’s personal data policy describes what information is collected, the purpose for which it is collected, how your personal data is collected, and how it is used. The policy also specifies how you can access and update your personal information, choose how data about you may be used, and how to get it deleted. Smartline AB is a Personal Information Data Controller in accordance with these terms and is responsible for the processing in accordance with the applicable legislation. It is important that you read and understand our personal data policy before using our services. This privacy policy applies when you use any of our websites, apps, and services included in any app or on a website administered by Smartline AB and when buying and receiving goods from Smartline AB (the “service”).

Personal data is a piece of information that can be directly or indirectly linked to a physical person. Examples of personal information include name, address, telephone number, and e-mail address. Information about IP numbers and your user behavior when using the service may also be considered personal data. Treatment includes all processing of personal data, such as collection, analysis, registration, and storage. The controller is the one who, alone or jointly with others, determines the purposes and means of the processing of the personal data and is responsible for ensuring that such processing takes place in accordance with the applicable law.

  1. Sources

The policy applies to personal information we collect from, or if, our customers from the following sources:

  • Sites run by Smartline AB on our domains and in our apps, as well as our websites and on social media related to third parties such as Facebook, Twitter, and Instagram.
  • Customer Service Inquiries, Your customer history, and e-mail communication with our customer service.
  • E-mail communication: Electronic communication between you and Smartline AB.
  • Demographic data: All information you provide during registration is collected. Geographical data on residential areas can also be collected.
  • Technical information, computer/mobile phone: Information about your computer or similar equipment used to access our website, such as the IP address of your computer/device, operating system, browser and version. If you are using a smartphone or other mobile device, we also collect information about the phone’s unique ID, advertising ID, geographic location, etc. for the device.
  1. Personal Data We Collect About You and How We Collect Data

Depending on how you communicate with Smartline AB, we collect different types of information for the purposes below:

  • Person and contact information: This may be the information you provide that will enable us to contact you; e.g., name, social security number, address, country, phone number, e-mail address, etc.
  • Information regarding use of websites/communications: When you visit our website, we use automated data collection technologies to collect information about your activities. This includes links you click, pages and content you view, and the corresponding information and statistics about your visit.

The information is automatically obtained by using cookies (browser cookies and session cookies) and by using third-party tracking services. Certain information is automatically collected when you use the service, including information about your use of the service, technical data such as IP address, hardware specification, operating system and browser version, geographic information and address information. We may update your information from other public records, such as SPAR, if necessary to maintain good registers.

  1. Purposes of the Processing of Your Personal Data

Smartline AB processes your personal data in accordance with the applicable legislation. Smartline AB uses your information for general business purposes such as providing the service, to improve your experience of the service, to inform you about our service updates and terms of use, to improve and develop the service and new services and products, and to analyze your use of the service, to ensure the technical functionality of the service, to prevent the use of the service in violation of the terms of service, and for the prevention and investigation of misuse of the service, direct marketing, demographic studies to measure the effect of marketing and advertising campaigns, statistics and analyses, and to fulfill obligations under the law.

  1. Disclosure of Personal Data

We will never disclose personal data to third parties for any purpose other than to update data for public records or statistics/analyses performed by third parties on our behalf. The data is depersonalized to the maximum extent possible. Third parties are not granted any right to use your personal information for purposes other than those set forth in this privacy policy. Personal data may also be disclosed if we are required to do so as a result of a court order or if we have received your consent to such disclosure. If there is a suspicion that you have committed a criminal offense in connection with the use of the service, information may, upon request, be disclosed to the authorities.

  1. Retention of Personal Data

By providing information to us in the service, you consent to our processing of the personal data specified for the above-mentioned purposes. As a legal basis for processing, we use consent, compliance with contract, legal obligation, or legitimate interest. In cases where we use legitimate interest as a basis, it will only be made for the purposes stated above and for our or other companies on the group’s behalf. The processing of personal data is done in accordance with the applicable legislation and means that personal data are not stored for a longer period than is necessary in the light of the purposes of the processing. As long as you hold an account with us, we will store your personal information.

For marketing purposes, only relevant information that is not older than 36 months from the end of your last visit is used. This means, in practical terms, that data are culled when they are no longer current or necessary for analysis or direct marketing for the purposes for which they have been collected. You have the right to have your personal data deleted without undue delay unless the personal data are necessary for the purposes for which they were collected or otherwise processed. You have the right at any time to request that your information be corrected if these are incorrect. In the event that we are required by law to store your information, the data cannot be deleted, but only blocked.

  1. Processing of Personal Data

We have designed a number of methods to keep the personal information you provide as secret and safe as possible. Please note that the protection does not include data that you choose to share in social media.
Who has access to your personal data? Your personal data is handled only by authorized personnel who have access to them by virtue of their position, and who must have access to/use the data only for specified/justified purposes.
Operating Environment We store your personal data in our operational environments. It uses common security methods to prevent unauthorized access. We comply with the applicable laws and generally accepted standards to protect private and sensitive data.

  1. Access to Personal Data

Under applicable law, you have the right to request, free of charge, a physical or electronic copy of the data we have stored about you. You also have the right to request information about the source from which your personal information has been collected. You can access your personal information by contacting us:
Smartline AB
Data Controller
Birger Svenssons väg 34b, 432 40 Varberg
Please attach a copy of your ID card or equivalent (if permitted by law). If the request is sent by someone other than you, and there is no indication that it is from you, the request is rejected. If the request is manifestly unfounded or unreasonable, in particular because of its repetitive nature, we are entitled to submit a charge or refuse to comply with the request.

  1. Changes to the Policy

If we make changes in the way we process or store your personal information, we will update our policy. We reserve the right to make changes to our practices and policies.

  1. Conflict of Laws and Dispute Resolution

Processing of your personal data under this personal data policy shall be interpreted in accordance with Swedish law. Disputes shall be settled by the Swedish General Court. If you would like to ask questions or make comments about our privacy policy or complain about compliance with applicable personal data laws, please contact us at:

Smartline AB
Data Controller
Birger Svenssons väg 34b, 432 40 Varberg
or send an e-mail to: info@smartlinesweden.com


We endeavor to process and respond to any comments on how we process personal data, including breaches of your rights under applicable personal data laws. If you believe that your rights are not respected by us, please feel free to contact us at the addresses listed above, or you can get in touch with the Integrity Protection Authority (Integritetsskyddsmyndigheten) (Data Inspection Board/Datainspektionen).

 

 

 

Terms & Conditions

  1. GENERAL

1.1 These general terms and conditions (the “Terms and Conditions”) apply when you, as a customer (the “Customer” or “You”), place an order at www.smartlinesweden.se and the accompanying webpages (the “Website”). An agreement is concluded between you and Smartline AB, CRN 556603-7361. Detailed contact information and other information about Smartline AB is shown on the Website. The Terms and Conditions only apply to customers who place orders via the Website.

1.2 Smartline AB cannot be held responsible for out-of-stock products or any typographical errors on the Website, including product description errors, incorrect prices, and price adjustments (such as amended supplier prices or currency changes), or incorrect information about a product’s stock availability. Smartline AB reserves the right to correct any such errors and change or update information at any time.

1.3 The Website, including all its content, is owned by Smartline AB or its licensor. The information is protected by intellectual property and market law legislation. It is prohibited to copy or use brands, images, graphical elements, layout, and product-related information, services, and other content without written approval from Smartline AB.

  1. ORDERING

2.1 You must be 18 years old to place an order on the Website. In individual cases, Smartline AB reserves the right to refuse or amend your order (for instance, if you have provided incorrect personal data and/or have payment defaults).

2.2 You must accept the Terms and Conditions to be able to make a purchase on the Website. By accepting the Terms and Conditions, you agree to comply fully with them and confirm that you have received the information relating to personal data and consented to the use of personal data and cookies in accordance with Smartline AB’s Data Protection Policy.

2.3 A purchase agreement is concluded only when Smartline AB has confirmed your order, and you have received an order confirmation by email. Smartline AB encourages you to save this order confirmation for any future communication with Smartline AB’s customer service.

  1. PERSONAL DATA

3.1 You confirm that the data you enter is correct and complete. Smartline AB is not responsible for incorrectly entered data.

3.2 Smartline AB recommends that you set up a user account before shopping on the Website. When you register a user account and/or place an order, you will be asked to provide certain personal details. You confirm that the data you enter is correct and complete, and you are responsible for any incorrectly entered data. Information on how Smartline AB manages personal data can be found in Smartline AB’s Data Protection Policy.

3.3 You are responsible for ensuring that your login details are not used by anyone else. You must not disclose your username and password to unauthorized individuals and must ensure that any documents containing these details are stored in a manner that prevents unauthorized access. You must immediately notify Smartline AB if you suspect unauthorized access to your password. You are responsible for all purchases made using your login details if you fail to notify Smartline AB. Smartline AB also reserves the right to issue you new login details.

3.4 If Smartline AB suspects that you are violating your user account or login details or are otherwise in breach of the Terms and Conditions, Smartline AB reserves the right to suspend your account.

3.5 Smartline AB is responsible for managing the personal data you provide. Your details are used to allow Smartline AB to perform its obligations, such as providing good service and conducting marketing activities (e.g., product offer emails). In compliance with the Data Protection Act, you are entitled to request information about the personal data managed by Smartline AB once every 12 months, irrespective of how it was collected. A signed request must be submitted to Smartline AB if you wish to receive such information. The request must be in writing and cannot be sent by email. If personal data has been handled in violation of the Data Protection Act, you have the right to request that the data be amended, blocked, or deleted.

3.6 Help Us Improve! Your feedback is important to us, and we are always working to enhance the customer experience. When you make a purchase at smartlinesweden.se, Trustpilot will send you an inquiry to review your satisfaction with the purchase. To learn more about Trustpilot, click here.

  1. PRICES AND PAYMENT

4.1 The prices displayed on the Website apply when ordering. Prices include VAT unless otherwise indicated.

4.2 You can pay using any of the payment methods outlined on the Website. Read more about our payment methods on the Website. Smartline AB reserves the right to request payment when orders are placed if payment by invoice or another similar method has not been selected and approved by Smartline AB. If payment is made by invoice, Smartline AB or its partners may conduct a credit rating check. You will be notified if this is the case. Smartline AB reserves the right to not always offer all payment methods or modify payment methods if the one you have selected for any reason does not work at the time of purchase. Any payment limitations will be published on the Website.

4.3 Purchases paid by invoice are administered by Klarna, a service offered only to customers in Sweden, Norway, Denmark, and Finland. Klarna manages all our bank transactions in relation to payments made by bank or credit cards. Smartline AB does not store or handle any bank or credit card details. For questions regarding security and payment methods, please contact Smartline AB’s customer service.

  1. CAMPAIGNS AND OFFERS

From time to time, Smartline AB may offer campaigns on the Website with more favorable terms compared to those outlined here. These more favorable terms are valid as long as the campaign runs and apply to the specific products Smartline AB has chosen to include in the campaign. Smartline AB reserves the right to discontinue such campaigns at any time. Offers on specific products on the Website are valid for a limited period and as long as stocks last.

  1. DELIVERY AND TRANSPORT COSTS

6.1 The expected delivery time for a product is outlined in the order confirmation, at the checkout, and/or on the Website.

6.2 If a package must be collected, you should do so before the deadline specified on the collection notice. A collection notice stating where and when to collect the package will be sent to you. The notice may be sent by email, letter, or phone call or text message if a mobile number was provided. If you fail to collect the package, Smartline AB reserves the right to charge you a fee of SEK 50.

  1. RETURNS

7.1 A 14-day right of return applies when purchasing products on the Website in compliance with prevailing consumer protection legislation. This means you are entitled to return the product by notifying Smartline AB within 14 days from when you or your agent received the ordered product (cooling-off period). Please contact our customer service if you wish to return your purchased product.

7.2 The right of return does not cover the following types of products: (a) products that have been manufactured according to your instructions or in a way that requires a distinct personal finish; (b) products where the package seal is broken and cannot be returned for health or hygiene reasons. You will receive clear information about any product for which there is no right of return.

7.3 If a product is sealed, you are not entitled to use your right of return if the seal is broken. The right of return is terminated when the package seal is broken.

7.4 When exercising the right of return, you are responsible for the return transport costs and for the condition of the product after you have received it and during its return journey. The product must be sent back within 14 days from when you notified Smartline AB of your intention to exercise your right of return. The product must be well packaged, in good condition, and in the original box.

7.5 In certain cases, Smartline AB may offer to cover return costs for specific products. Information on which products this applies to will be published on the Website.

7.6 Regarding the refundable amount, Smartline AB has the right to deduct an amount corresponding to the decrease in value of the product in relation to its original value if such a decrease is due to your handling of the product beyond what is necessary to determine its features or functionality.

7.7 Smartline AB will refund the amount as soon as possible, but no later than 14 days from the date Smartline AB receives the product. The refund will be made using the payment option you selected, unless another option was agreed upon or there are obstacles to such a refund.

  1. COMPLAINTS

8.1 The right to complain applies to products that are faulty in compliance with consumer protection legislation. Complaints made within two months of discovering the fault are always deemed to have been submitted on time. Products purchased on the Website entitle you to a three-year right to complain. Please contact our customer service if you wish to make a complaint about a product.

8.2 Smartline AB pays the return transport costs for any approved complaint claims.

8.3 Once the faulty product is returned and the complaint has been approved, Smartline AB will refund you in compliance with prevailing consumer protection legislation. Smartline AB aims to complete this process within 30 days from the date it receives the complaint. Smartline AB reserves the right to refuse a complaint if it can be proven that the product is not faulty in accordance with prevailing consumer protection legislation.

  1. FORCE MAJEURE

Smartline AB is not responsible for delays caused by circumstances outside its control, such as general labor disputes, war, fires, lightning strikes, terrorist attacks, changes in regulations, technical issues, failure of electricity, telephone and data services, or other forms of communication, as well as errors or delays in services provided by sub-suppliers due to these circumstances. These circumstances will exempt Smartline AB from any liability, damages, and other penalties. If such an event occurs, Smartline AB will notify you at the beginning and conclusion of the event. If the event lasts for more than two months, both you and Smartline AB are entitled to cancel the purchase immediately.

  1. AMENDING THE TERMS AND CONDITIONS

Smartline AB reserves the right to amend these Terms and Conditions at any time. All amendments will be published on the Website. The amendments apply from the time you accept the updated Terms and Conditions (by making a new purchase or visiting the Website) or 30 days after Smartline AB notifies you of the changes. Smartline AB recommends visiting the Website regularly to stay updated on any amendments to the Terms and Conditions.

  1. GOVERNING LAW AND DISPUTES

11.1 Disputes should first be settled amicably in discussions with Smartline AB’s customer service. In case of a dispute, Smartline AB complies with the judgment reached by the General Complaints Board in Sweden (note that Board judgments are not binding).

11.2 Disputes regarding the interpretation or application of these Terms and Conditions shall be governed by Swedish law and decided by the General Complaints Board or, ultimately, the courts.

  1. INVALIDITY

If a competent court, authority, or arbitration panel finds that any clause in these Terms and Conditions is invalid or unenforceable, the remaining clauses shall remain valid and enforceable to the extent permitted by applicable law. Invalid or unenforceable clauses will be replaced by relevant judicial guidelines and advice.